Which social networks you will be responsible for:
- Facebook: https://www.facebook.com/astonscapital
- Instagram: https://www.instagram.com/astons.uk/
- LinkedIn: https://www.linkedin.com/company/astons/
- X (Twitter): https://twitter.com/astons_uk
- TikTok (possibly, in future)
Main responsibilities:
- Create a monthly content plan for each social network and ensure its timely execution. Maintain regular reporting on the content plan (together with editorial staff)
- Content creation for social networks – photo/video/text content, graphics, animation, shooting (together with designers)
- Analyze the content of direct competitors with similar target audience, concept and content. Implement best practices
- Adapt all materials for effective use on social networks (links, illustrations, CTAs).
- Conduct a weekly/monthly snapshot of Astons and competitors’ social media analytics. It’s important for us to keep track of:
- The number and dynamics of subscriptions and unsubscriptions,
- ER / ERR in posts,
- ER / ERR in stories,
- dependence of ER on the topic and length of the post.
What we expect from you:
- Successful proven track record of working with high net worth target audiences (HNWI and above). Preferably financial services, premium real estate, yachts, luxury goods, etc.
- Successful proven experience of working with various social networks
- Fresh outlook, creativity, willingness to learn new things and to analyze related markets in search of non-standard solutions
- Well-developed aesthetics and sense of beauty
- Making decisions based on data and test results
- Independence and initiative
- Experience in building content funnels for warming up, engagement, lead generation in different social networks
- Attention to details, and a healthy amount of nerdiness.
KPIs:
- Growing the audience (subscribers) in each social network by 20%+ monthly
- Average ER of at least 25%
- In the future: Stable lead generation of at least 50 MQL per month (monthly plans are discussed and set individually)
