General marketing tasks
- B2B Lead Generation
- Development of the company’s personal brand and B2B managers (together with B2B managers)
- Creation and implementation of a B2B content plan on Facebook and LinkedIn
- Preparation of advertising materials for B2B marketing: brochures, presentations, lead magnets
- Launch of marketing activities with partners: webinars, mailings, promotions on social networks, internal training of partner employees
- Competitors monitoring
- Preparation, coordination and implementation of marketing budgets
What we expect from you:
- Successful proven track record of working with high net worth target audiences (HNWI and above). Preferably financial services, premium real estate, yachts, luxury goods, etc.
- Fresh outlook, creativity, willingness to learn new things and to analyze related markets in search of non-standard solutions
- Well-developed aesthetics and sense of beauty
- Making decisions based on data and test results
- Independence and initiative
- Experience in building marketing funnels for warming up, engagement, lead generation in different traffic sources
- Attention to details, and a healthy amount of nerdiness.
KPIs:
- More than 100 qualified leads from B2B activities per month
